Learn. Understand. Choose What’s Right for You.


At Golden Apple, we believe cannabis is best approached with curiosity and clarity. From calming to uplifting, every effect is rooted in plant chemistry. Understanding that chemistry can help you find what truly suits you.

This guide takes you deeper into cannabis science—from how the Endocannabinoid System (ECS) works, to the role of cannabinoids, terpenes, and even the aroma-shaping compounds you won't find on most labels. Because the more you know, the better it gets.


Understanding the Endocannabinoid System (ECS)

The Endocannabinoid System (ECS) helps regulate mood, sleep, pain, appetite, and more. Think of it as your internal "wellness controller." This system was discovered in the 1990s while scientists were studying THC—the compound in cannabis that makes you feel “high.”

What Is the ECS?

  • Endocannabinoids: Molecules your body makes to maintain balance
  • Receptors: Found throughout your body (CB1 in the brain, CB2 in the immune system)
  • Enzymes: Break down endocannabinoids after use

Phytocannabinoids vs. Endocannabinoids

  • Endocannabinoids: Made by your body
  • Phytocannabinoids (like THC, CBD): Made by the cannabis plant, but interact with your ECS in similar ways
  • Both types interact with your ECS to help regulate how you feel.

How Cannabis Interacts with the ECS

  • THC binds to CB1 receptors, creating a "high" and aiding in pain, mood, and appetite.
  • CBD doesn't bind directly but modulates receptors, reducing anxiety and inflammation.
  • Other cannabinoids like CBG, CBC, CBDV, and THCV offer unique effects.

Yes, Pets Have ECS Too

  • Dogs and cats may benefit from CBD for stress, anxiety, and joint pain.
  • Horses and birds have ECS systems as well (always consult a vet first).

How the ECS Affects Everyday Health

  • Your ECS helps regulate:
  • Memory and mood
  • Appetite and digestion
  • Pain and inflammation
  • Sleep and stress
  • Temperature and blood sugar balance
  • Even your body’s pH!

Why Everyone Feels Cannabis Differently

Your ECS has a unique "tone"—its baseline level of activity. That’s why the same product affects different people in different ways.

Meet the Cannabinoids

Understanding cannabinoids-the active compounds in cannabis-is key to choosing a product that works for you.

There are over a hundred known cannabinoids in the cannabis plant—each with its own unique effects and therapeutic potential. Here are some of the most common and widely studied:

  • THC: The high-maker. Great for pain, sleep, nausea, and appetite.
  • CBD: Calm without the high. Good for anxiety, reduces inflammation, and modulates THC’s effects.
  • CBN: Mild and sleepy. Often found in aged cannabis.
  • CBG: Clear-headed, neuroprotective, and antibacterial.
  • CBC: Anti-inflammatory and neurogenic. Enhances other cannabinoids.
  • THCV: Energizing and clear. May suppress appetite and help regulate blood sugar.
  • CBDV: Non-intoxicating. Helps epilepsy, autism spectrum disorders, and nausea.

The Entourage Effect

Cannabinoids and terpenes work better together. This synergy—called the entourage effect—can enhance or balance your experience.

Think of it like:

  • THC = volume
  • Terpenes = the vibe

 

Choosing the Right Product

When talking with a Golden Apple team member:

  • Let us know how you want to feel—relaxed, energized, pain-free, or focused.
  • We’ll recommend the right mix of cannabinoids and terpenes.
  • Not sure about psychoactive effects? We’ll guide you toward THC-free or low-THC options.
  • New to cannabis? Start with a low dose and build gradually.


Terpenes & Your Cannabis Experience

Cannabis is more than just THC or CBD. Terpenes play a huge role in how each variety smells, tastes, and makes you feel.

What Are Terpenes?

Terpenes are aromatic compounds found in plants like lavender, pine, and citrus—and in cannabis too! They shape the scent and flavor of each variety and work together with cannabinoids (like THC and CBD) to influence your experience. This synergy is called the entourage effect.


Key Terpenes & What They Do


🍋 Limonene

  • Smells like: Citrus (lemon, orange)
  • Feels like: Uplifting, energetic, stress-relieving
  • Found in: Citrus peels, peppermint

🌿 Myrcene

  • Smells like: Earthy, musky, herbal
  • Feels like: Deep relaxation, couch-lock, pain relief
  • Found in: Mango, thyme, lemongrass

🌱 Ocimene

  • Smells like: Sweet, herbal
  • Feels like: Energizing, mood-lifting, creative
  • Found in: Mint, parsley, orchids

🌶️ Caryophyllene

  • Smells like: Peppery, spicy
  • Feels like: Calming, anti-inflammatory, pain relief
  • Found in: Black pepper, cloves, cinnamon

🌲 Terpinolene

  • Smells like: Piney, floral
  • Feels like: Balanced—uplifting in small doses, relaxing in larger ones
  • Found in: Lilacs, nutmeg, cumin

🌲 Pinene

  • Smells like: Pine forest, fresh herbs
  • Feels like: Focused, alert, clear-headed
  • Found in: Pine needles, rosemary, basil

💐 Linalool

  • Smells like: Lavender, floral
  • Feels like: Soothing, anti-anxiety, sleep-promoting
  • Found in: Lavender, coriander, mint


How Terpenes Shape the Experience

  • Looking for calm or stress relief? Try cultivars high in linalool or myrcene
  • Need focus and clarity? Go for pinene
  • Chasing a boost in mood or energy? Limonene and ocimene are your friends
  • Managing pain or inflammation? Look for caryophyllene


The Entourage Effect

Terpenes + cannabinoids = a tailored, more effective experience. Think of it like:

  • A radio station: THC is the volume, terpenes set the mood.
  • A painting: THC outlines the shape, terpenes add color and emotion.
  • Driving a car: THC is the speed, terpenes guide the direction.


Pro Tip When Shopping

Ask yourself:
How do I want to feel—relaxed, creative, focused, or sleepy?

Then ask us! We’ll match you with products featuring the right terpene profiles to help you get there.

Chemovars: The New Way to Classify Cannabis

What Are Cannabis Chemovars?

 

Forget the old-school “indica vs. sativa” labels. What really matters is what’s inside the plant—its chemical makeup. That’s where chemovars come in.

 

 

A chemovar  (short for "chemical variety") classifies cannabis by its unique profile of cannabinoids, terpenes, and other bioactive compounds. This approach gets us closer to the actual effects you'll experience—because it's not just about THC or CBD. It’s about how all the plant’s compounds work together in your body’s endocannabinoid system.



Why Not Just Say “Indica” or “Sativa”?

Those terms describe how a plant looks and grows, not how it affects you. For example:

  • A short, bushy plant (traditionally called "indica") might actually feel energizing.
  • A tall, narrow-leaf plant ("sativa") might be super calming.

 

So, instead of relying on appearance, chemovars focus on what’s in the plant and how it interacts with your body —biochemically, neurologically, and even emotionally.

 

 

The Thought Process Behind Chemovars
Think of chemovars like functional categories shaped by measurable chemistry and real-world effect. They’re not rigid boxes, but informed archetypes. When we talk chemovars at Golden Apple, we’re synthesizing lab data with user feedback and pharmacological research to guide you toward outcomes that match your intentions.

 

Chemovars are primarily distinguished by the ratios of THC and CBD, and the presence of other cannabinoids and terpenes. 

Here's a breakdown of the three main chemovar types:

  • Type I (THC-predominant): High THC content, typically less than 0.5% CBD. 
  • Type II (Balanced THC/CBD): A 50/50 ratio of THC and CBD. 
  • Type III (CBD-predominant): Higher CBD content than THC. 


We look at:

  • Primary cannabinoids (THC, CBD, CBG, etc.)
  • Dominant and supporting terpenes (like myrcene, limonene, linalool, etc.)
  • Modulating compounds (flavonoids, minor cannabinoids, esters)
  • How these elements interact synergistically—the so-called entourage effect

 

So instead of chasing a name or a myth, you’re working with a repeatable, evidence-based framework. Whether you want focus, euphoria, sedation, or relief, chemovars give you the tools to find your fit with botanical precision.

Terpenes: The Flavor & Feel Boosters

Terpenes are aromatic compounds that shape the flavor, smell, and vibe of your cannabis experience. Terpenes work together with cannabinoids in what's called the entourage effect, making your experience more nuanced and tailored.



Helping You Choose the Right Product

We're here to help you:

  • Describe how you want to feel: calm, creative, pain-free, focused?
  • Explore chemovars that match your goals.
  • Understand the terpene and cannabinoid profiles of your chosen product.
  • Start slow, especially if you're new or trying a new type of product.



Bonus: PhytoFacts Reports

We also use something called a PhytoFacts report, a detailed breakdown of:

  • Active cannabinoids and terpenes
  • Flavor and aroma profiles
  • Predicted effects based on scientific data

It’s like a nutrition label for cannabis—so you always know what you’re getting.



Final Takeaway

Chemovars = smarter cannabis shopping.
Skip the myths, focus on the chemistry, and find exactly what works for you.


Discover the Hidden Compounds

Trichomes, Flavor, and Aroma

Trichomes

These resin-rich crystals hold the cannabinoids and terpenes. More trichomes = more aroma, potency, and complexity.

Cannasulfur Compounds

These sulfur-based molecules give some cultivars their "gassy," funky aroma. Found in bold varieties like GMO or Chem.

Flavorants

New science reveals that esters, alcohols, and sulfur compounds (like skatole, indole, and TCSCs) shape cannabis's flavor in unique, exotic ways.

How to Choose the Right Product

​When you visit Golden Apple:

  • Tell us how you want to feel: energized? calm? creative?
  • We’ll help match you to the right terpene + cannabinoid profile
  • Curious but cautious? We’ll guide you to low-THC or balanced options
  • Always start low, go slow—especially if it’s new to you

Bonus: PhytoFacts Reports

We offer detailed PhytoFacts reports—a "nutrition label" for cannabis:

  • Active cannabinoids + terpenes
  • Aroma and flavor profiles
  • Predicted effects based on real data

Final Takeaway

Cannabis is complex—and that’s a good thing. Understanding what’s behind the aroma, flavor, and effect helps you shop smarter and feel better. At Golden Apple, we’re here to guide your journey with clarity, care, and curiosity.